Saturday, April 29, 2006

Expression of the Week: "Book Fluffer"

...Referring to the 'book packaging' company that Kaavya Viswanathan used to 'package' her now recalled novel, "How Opal Mehta..."

(In the interest of not plagiarising, I must admit that my better half, John, came up with that.)

There was an interesting article in the Harvard Independent yesterday on 'packaging' books as well as people; it's a look at how parents and Ivy League prep companies get teens ready for schools like Harvard. Clearly, I must be living under a rock, because up until this week I had never heard of either book or people packaging.

In other news, Dreamworks has pulled out of their deal with Viswanathan. I think the fat lady has officially sung.

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